The video analytics that are available within Member App are really useful when reviewed correctly. Here is a quick overview of how you can use our individual video statistics to find valuable data and how you can use it to improve your videos.
To find out individual video analytics you can use this article here.
1. Video Watch Time
Your video watch time is the length that your videos are watched for on average by your students. If you've selected a particular video and your video is 8 minutes long. If your average watch time is 4 minutes it means on average your students watch 4 minutes of your video.
2. Drop Off Rate %
This is the % of students who are watching your video and when they decide to stop your video. For example if your video is 8 minutes long. You might find that on average your students stop watching your video at 5 minutes. This % shows how far through your students on average go before exiting.
How to use this information:
1. Watch back the videos yourself
You can use the average watch time and drop off rates on your videos to figure out whether there are any patterns as to when students are dropping off. You can then review your video and see if you can find a reason why students are dropping off at a particular time within your video. If you identify a reason why then you can try to change that so your students stay and watch more of your video.
2. Improve or edit the video
If you find a consistent pattern of video drop offs at a certain point within your video you can choose to shorten your video or edit the video itself. You can then review whether your statistics have improved after making this change.
3. Replace the video and monitor your results
If you find a video that is below average in terms of viewership and watch time you may decide to replace this video with something more interesting. You can then test each video against one another to see whether your improvement has increased your watch time.